They say:
"When people see the new brand, we want them to be inspired to make a positive change in their life.
Tony Blair
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values"
IOC President Jacques Rogge
"This is not just a marketing logo, but a symbol that will become familiar, instantly recognisable and associated with our Games in so many ways during the next five years."
Tessa Jowell
I say
"Bloody ugly mess"
1 comment:
Agreed total steaming pile of the proverbial.
And a snip at £400,000 according to the BBC.
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