Monday, June 04, 2007

2012 Logo

They say:

"When people see the new brand, we want them to be inspired to make a positive change in their life.
Tony Blair

"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values"
IOC President Jacques Rogge

"This is not just a marketing logo, but a symbol that will become familiar, instantly recognisable and associated with our Games in so many ways during the next five years."
Tessa Jowell

I say

"Bloody ugly mess"

1 comment:

Fidothedog said...

Agreed total steaming pile of the proverbial.

And a snip at £400,000 according to the BBC.